More and more, decisions on which organizations customers and clients want to do business with is influenced based on the organization’s reputation for giving back to society via their social responsibility initiatives. The icing on the cake: organizations that have employees who participate in those initiatives. Turns out they are more satisfied as employees and better ambassadors in general, advocating positively about the organization to family, friends and acquaintances.
Robin Schell, APR, Senior Counsel and Partner at Jackson Jackson & Wagner will talk about the key elements of successful social responsibility programs and share case examples from companies who have been successful in engaging their employees those efforts.