With over 25 years of integrated marking and public relations and branding experience, Jim has created seamless brand experiences for clients such as Kellogg’s, Kraft, IKEA, Cadillac, Tylenol, Johnson & Johnson, Clean & Clear, American Express and WalMart.
Known for his expertise in brand and integrated marketing, Joseph's first book -- The Experience Effect -- delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience.
Jim Joseph is a daily blogger about marketing and teaches two intensive marketing classes at New York University. He is a graduate of Cornell University and also received an MBA from Columbia University.