Developing Your Social Media Brand Voice (Non-Member)

You’ve built your campaign, created the key messages and have decided to use social media networks to help you reach your target audiences. But before you set up that Facebook page or Google+ account, you need to establish your brand voice to attract and interact with audiences in the social sphere. This is especially important if you have more than one person managing your social media pages.

So what's a brand voice and how do you create one? Find out during an interactive webinar that will take you through the process of creating a social media brand voice that is strong and defined. At the end of the session you’ll know the characteristics of your brand and have a road map that outlines what kind of content you should post and how to respond to fans on your social networks.

Heidi Otway, APR, serves as the Director of Public Relations and Social Media at Salter>Mitchell, an award winning Communications and Behavior Change firm with offices in Florida and Virginia. She has nearly a decade of experience developing and implementing strategic media and public relations campaigns using a full range of tactics including media, earned media, social/digital media and grassroots mobilization. She is a sought after public speaker and has been quoted in Mashable and several regional publications throughout Florida. Heidi earned a degree in Broadcast Journalism from Florida A&M University and is accredited by public relations by the Universal Accreditation Board.