Communications has extraordinary power to drive change, when it's practiced well. Often, those in leadership positions in change-oriented organizations think they don't have time to communicate or develop a strategic communications plan. Christiano will offer eight rules to apply to the work you're already doing to help you connect in new and tangible ways with your target audiences. Ann Christiano holds the Frank Karel Chair in Public Interest Communications in the College of Journalism and Communications at the University of Florida. She curates frank, an annual gathering of people who use strategic communications to drive social chnage, and is building a curriculum in the discipline at UF. Ann came to UF from the Robert Wood Johnson Foundation, where she developed stategies to support the foundation's investments in reducing violence, promoting play and improving long term care.
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